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NORMAL is a Danish chain of original stores that offers its customers normal items at abnormally low prices. You will find branded products for everyday life: make-up, skin and hair care, shower gels and soaps, dental care as well as sweet and savory food and drinks.

Enjoy top brand products at consistent low prices; for example, Gillette, L'Oréal, Ajax, Sanex, Nivea, Colgate, Oreo and Kinder. These unbeatable prices are made possible by sourcing the products from suppliers throughout the European Union. All products are purchased at the best price while avoiding costly intermediaries.      

NORMAL does not limit itself to low and consistent prices on branded products. The stores also offer a fun shopping experience that is constantly updated with new products to enhance the permanent product assortment. This gives you a unique experience every time you visit the NORMAL store in your Val d'Europe center. You will also find original and famous products that you may have seen in an American TV show or elsewhere!

NORMAL was established in Denmark in 2012 and now has over 220 stores across Scandinavia, the Netherlands and France since 2019.